4 Books Every Founder Should Read During the Seed Stage

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    4 Books Every Founder Should Read During the Seed Stage

    Starting a business can be a daunting journey, but the right guidance can make all the difference. This article presents a curated list of essential books that every founder should read during the seed stage, drawing on insights from industry experts. From mastering the lean startup approach to building the right team and creating long-term value, these books offer invaluable wisdom for navigating the challenges of early-stage entrepreneurship.

    • Lean Startup Transforms Early-Stage Business Approach
    • Build-Measure-Learn Cycle Guides Startup Success
    • Right Team Crucial for Scaling Business
    • Differentiation Drives Long-Term Value Creation

    Lean Startup Transforms Early-Stage Business Approach

    When I was in the seed stage, I stumbled upon "The Lean Startup" by Eric Ries, and it honestly changed how I approached building my company. The whole idea of creating a Minimum Viable Product (MVP) and then using real customer feedback to iterate was a game-changer. Instead of spending months building something I thought was perfect, I learned to test assumptions quickly and adjust based on what users actually wanted. The book also introduced me to the concept of validated learning, which helped me focus on measurable progress rather than just activity.

    One of the most impactful lessons was understanding when to pivot or persevere--making decisions based on data rather than gut feelings. This mindset helped me navigate the uncertainties of the early days and make smarter choices with limited resources.

    If you're a founder just starting out, I can't recommend this book enough. It provides a clear, actionable framework for turning your ideas into reality without burning out or running out of money. It's all about being adaptable, testing your assumptions, and learning from your customers. Trust me, it'll save you time, money, and a lot of headaches.

    Nikita Sherbina
    Nikita SherbinaCo-Founder & CEO, AIScreen

    Build-Measure-Learn Cycle Guides Startup Success

    I remember one book that helped me during the seed stage was "The Lean Startup" by Eric Ries. Eric provided an excellent framework for testing ideas quickly and efficiently. This helped me avoid unnecessary spending and focus on what truly mattered.

    For other founders, I recommend using the build-measure-learn cycle. It helps you try out ideas quickly, see what works, and learn from it. This was a valuable lesson I learned from the book. By following this approach, you can make better choices and keep your customers happy while your startup is still growing.

    Right Team Crucial for Scaling Business

    One book that made a significant difference in the early part of my business was "Good to Great" by Jim Collins. It dissects the major differences that distinguish companies that transition to long-term success from those that fail. One aspect that resonated with me and proved valuable was learning about the importance of having the right people on the team. Initially, I was doing everything myself, but the book emphasized how crucial it is to have a well-aligned, strong team as the most critical factor in being able to scale a business successfully. This taught me about how I should approach hiring and team building.

    I learned the importance of hiring the right people who share the vision and values of the business, rather than simply filling roles. Constructing a strong team has played a major role in building and sustaining the quality of service that we offer. My recommendation to other business owners would be to invest money to get the best people early. The best people will not only share the burden but also bring in new ideas and energy that can drive your company forward. As Jim Collins recommends, placing the right people "on the bus" is one of the most impactful things a business leader can achieve. Without having the right people on board, growing and maintaining your vision is virtually impossible.

    Joe Horan
    Joe HoranOwner & CEO, Jumper Bee

    Differentiation Drives Long-Term Value Creation

    *Zero to One* by Peter Thiel helped shape how we thought about differentiation. Early on, there's pressure to copy what works. Compete on price. Add one more feature. That path leads to noise. This book challenged us to think harder. We focused on what we could offer that no one else could. When we built internal tools to manage service logistics, we stopped benchmarking competitors. We identified gaps others ignored and built systems to close them. That decision cut ticket times in half and gave us speed others didn't have.

    Thiel's core idea is simple. Competition drains energy. Originality builds momentum. We shifted focus from chasing parity to building leverage. Instead of reacting to what others were doing, we picked a narrow problem and solved it with precision. That moved us from reactive to strategic. It also made it harder to copy. The seed stage demands more than execution. It demands clarity on what makes your solution worth paying for. We built fewer features and spent more time getting the ones that mattered exactly right. That discipline created long-term value. Not noise. Not flash. Just a product built on something others overlooked.

    Travis Rieken
    Travis RiekenSr. Director of Product Management, Easy Ice